The Sarah Jane Wellness branding project focused on developing an authentic visual identity that embodies the balance of mind, body, and spirit. It employs a palette of calming, nature-inspired colors to evoke tranquility, complemented by clean typography that underscores professionalism and bold geometric elements for visual impact. The asset suite, including the logo, tote bag, website, and social media templates, consistently conveys trust and a holistic approach to wellness. This versatile and welcoming brand appeals to clients pursuing comprehensive, whole-person health coaching.